In the online advertising world, viewability is money—but amazingly, more than 50% of display ads never make it to be viewed by the user. For publishers who depend on the old 728×90 placeholder (leaderboard advert), this means a huge money leak. The […]
If you’ve got a blog, website, or other kind of online content property, you’ve probably thought about monetizing it with ads. And yeah, Google AdSense is great for newbies, but Google Ad Manager gives you so much more flexibility and potential to […]
Google Ad Manager (GAM) is an extremely powerful tool — but come on, it’s not particularly newbie-friendly. Whether you’ve just started with GAM or have been working with it for some time, it’s simple enough to fall into small errors that can […]